Nov 18
CELEBRATION, Fla. – B.A.S.S. introduced Joe Higgins, a veteran sales executive for several major media organizations, as its Senior Director/Sales, effective Dec. 6.
Higgins of Jupiter, Fla., has spent more than 30 years in outdoor sports media, beginning his career in sales and sales management for Field and Stream Magazine. He later was publisher of Western Outdoors Publications before launching his own magazine, Florida Fishing Weekly. Most recently, he was U.S. Sales Director for World Fishing Network.
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