Nov 18
B.A.S.S. is back: The “dots” are returning to the name and products of the organization that’s been serving bass anglers worldwide for more than 40 years.
The subtle name change from BASS to B.A.S.S. is an affirmation of the company’s grass roots, said Jerry McKinnis, who with Don Logan and Jim Copeland acquired B.A.S.S. from ESPN on Nov. 1.
Original post by About Saltwater Fishing
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