Aug 10
08/10/2010 – Smokey the Bear, an animated, talking bear created as the mascot of the United States Forest Service in 1944 to educate the public on the dangers of forest fires, preached his first message of “Only YOU can prevent forest fires” in 1947. Commercials with Smokey the Bear generally showed cartoon animals scurrying away from fire with their homes being destroyed, and the land being devastated. This nationwide campaign called for the prevention of forest fires. But Smokey the Bear didn’t tell us what wildlife biologists and foresters knew – that fire was a naturally-occurring phenomenon in woodland management.
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