May 19
“You have the ability to do local marketing and tie directly to consumer groups, that’s where these efforts are coming from, especially for these two brands because there is a direct overlap between their consumer and the sport”
May 18, 2008 By Mike Beirne If a day’s activity calls for a fishing rod or a hunting rifle, a beer cooler may be nearby too. via Brandweek
Original post by Brandweek
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