Oct 26
RBFF, the Minnesota Department of Natural Resources (MDNR) and Wildlife Forever are pleased with results from an integrated marketing program implemented this past spring that yielded an increase in fishing license sales. The marketing program, which included a billboard advertising campaign coinciding with Minnesota’s fishing opener, a direct mail marketing program and public relations tactics, leveraged the Take Me Fishing™ national advertising campaign.
Original post by FWC Fishing and Boating News
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